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Aaron Watson isn’t interested in what someone else thinks he should do. But instead of getting lonely as he sidesteps expectations, he’s gaining followers––hundreds of thousands of them. Delivered with a warm smile and fueled by a wild spirit, Watson’s rebellion echoes the land that helped make him.
Watson remains strikingly similar to the people that still dot his native West Texas. They’re a rugged people, proud of home but humble and hardworking, the first to help a neighbor but also fiercely independent. And Watson is unquestionably one of them. “I’ve always considered myself an anti-rock star,” Watson says, his drawl cracking slightly as he grins. “People don’t like me because I’m a rock star. People like me because I’m just like them.”
Throughout his 17-year career that spans a dozen albums and more than 2,500 shows throughout the U.S. and Europe, 39-year-old Watson has stubbornly and sincerely identified with the everyman––even as he’s proven to be the exception to the rule. The latest evidence of Watson’s homespun singularity is Vaquero, an ambitious 16-song set of character-driven storytelling, level-headed cultural commentary, and love songs for grownups that promise to further solidify his status as one of today’s finest torch-bearers of real country music.
Vaquero is the follow-up to 2015’s The Underdog, an acclaimed collection that also made history. Watson was sitting at his kitchen table as his wife Kim scrambled eggs when he got the call: The Underdog had debuted at No. 1 on the Billboard Country Albums Chart. It was the first time an independent, male country artist had ever outsold majors to premiere at the top spot. “We started jumping around and squealing like kids,” he says. “It was a beautiful moment because I got to share it with the girl who believed in me when I was broke and playing some pawnshop guitar. It is something I’ll never forget.” That momentous instant also arrived with a built-in challenge. “Once we dried the tears of joy, it hit me,” Watson says. “I had my work cut out for me for my next album.”
Determined, Watson committed to waking up every morning before the sun rose to write songs on that same old pawnshop guitar he scored 20 years ago. “I bet you I couldn’t get $50 for that guitar,” he says. “But it means the world to me.” He penned songs in the back of a bus on the highway, too, as the band spent the last two years playing more than 35 states and six countries.
The result is Vaquero, a bold album that confidently draws from Texas’ storied musical melting pot: dancehall shuffles, dustbowl narratives, Tejano, and more fill the record. In writing the new album, Watson felt especially drawn to the idea of the vaquero, the original Spanish horseman that set the foundation for the North American cowboy, a solitary figure with a legendary work ethic. Watson is a modern-day vaquero––he just gets up at 5 a.m. to wrangle songs instead of cattle. And while he won’t deny the pressure he felt following his last album’s success, outside barometers can’t compel him to change who he is or what he writes. Watson is Watson, chart-topping record or not. “This is the first album I’ve ever made where if it’s the last album I ever make, I could be content with that,” Watson says of Vaquero.